5 p.m. is Prime Time for the Adults 25-54 Crowd

by Vanst
5 p.m. is Prime Time for the Adults 25-54 Crowd

Fox News repeated at first place in total viewers and the Adults 25-54 demo during total day and primetime. MSNBC took second in total viewers, while CNN finished as the No. 2 network in the demo across both dayparts. All three networks saw their most-watched programs among A25-54 viewers air at 5 p.m. ET. The Five led for Fox News, followed by Deadline: White House with Nicole Wallace for MSNBC, and The Lead with Jake Tapper for CNN.

25-54 Demographic (Live+SD x 1,000)

Total Day: FNC: 215 | CNN: 67 | MSNBC: 58
Prime: FNC: 323 | CNN: 97 | MSNBC: 81

FNC: CNN: MSNBC:
4PM Cain:
303
Hunt:
69
Wallace:
105
5PM Five:
409
Tapper:
123
Wallace:
107
6PM Baier:
279
Tapper:
95
Melber:
95
7PM Ingraham:
293
Burnett:
111
Weeknight:
75
8PM Watters:
343
Cooper:
87
Hayes:
83
9PM Hannity:
285
Collins:
106
Psaki:
65
10PM Gutfeld!:
342
Phillip:
98
O’Donnell:
94
11PM Gallagher:
196
Coates:
84
Ruhle:
60

Total Viewers (Live+SD x 1,000)

Total Day: FNC: 1.747 | CNN: 351 | MSNBC: 630
Prime: FNC: 3.100 | CNN: 509 | MSNBC: 1.048

FNC: CNN: MSNBC:
4PM Cain:
1.946
Hunt:
426
Wallace:
1.028
5PM Five:
3.721
Tapper:
560
Wallace:
1.124
6PM Baier:
2.572
Tapper:
441
Melber:
1.015
7PM Ingraham:
2.666
Burnett:
562
Weeknight:
818
8PM Watters:
3.453
Cooper:
578
Hayes:
971
9PM Hannity:
2.812
Collins:
502
Psaki:
1.015
10PM Gutfeld!:
3.034
Phillip:
448
O’Donnell:
1.158
11PM Gallagher:
1.655
Coates:
293
Ruhle::
662

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