As he approached age 30, Wilczak experienced “a bit of a life crisis.” He didn’t want to only document plants for visual archives. He wanted to promote the growth and appreciation of those plants for others. “I realized that people are obsessed with varietal differences in wine, but it’s also true of every single fruit.”
When Wilczak launched Capreolus, his bank account was overdraft by eight pounds, but supported by his partner Hannah Morrison, whose taste became imperative to Wilczak’s process. Everything was once done by hand and muscle, though he’s since acquiesced to buying a mill. He committed to work with farmers within a fifty-mile radius of his home-distillery, and just recently purchased meadowland to plant quince trees, which will soon bring that particular eau de vie production within range (it was previously the lone outlier).
His focus on local farmers came down to pay equity. “Early on I was talking to someone in Finland about wild-picked cranberries and they said, ‘We’ll get them to you for 2 euros per kilo.’ I knew that was really really cheap for wild-picked fruit,” he explains. The fruit would be picked in Russia. “What are the labor laws there? What are people getting paid?” Wilczak wanted to work with people he could meet, with operations he could see. “We wanted to pay people a proper wage, focused on farming well,” he says, a nod to the price point of his lineup, which can range from about $90 to $185.
With his local focus, he learned that there was not “a single piece of overlap in flavor or aroma.” The realization inspired him to learn how these individual expressions manifested. He spent about seven years studying fruit distillation practices in epicenters of Austria, Germany, Italy, and France, and translating non-English books on the subject.
After distilling perry pears from 200-year-old 45-foot trees, Wilczak was shocked. The distillation didn’t smell like fruit. “It smelled like sun-warmed bark, ripe and unripe wood, autumnal leaves, and almost like the grass around the trees,” he says. “My self-guided education had a huge focus on a technological, yield-driven way of working, but that robbed the eau de vie of complexity and organic structure,” he continues. “I became interested in making eaux de vie that are truly organic and expressive of where they come from.” That meant becoming dogmatic about respecting the inherent knowledge of the trees and the ecosystems that allowed them to produce such varied fruit. “Suddenly, the eaux de vie started to smell like the orchards.”
Around the world with eaux de vie
In New York City, Jorge Riera, wine director at Frenchette, Le Roc, and the newly revamped Le Veau d’Or, features Capreolus eaux de vie as the finishing touch on leisurely, decadent meals. “It’s mind-blowing,” Riera says. “The delicacy, the finesse, the floral notes that Barney gets out of it. I was blown away.”
