In this episode of Marketing Vanguard, host Jenny Rooney sits down with Eric Gibson, chief commercial officer of Golf Pride, to explore the delicate balance between heritage and innovation in sports marketing.
Discover how Golf Pride is transforming from a traditional golf equipment manufacturer into a brand that champions confidence and accessibility, while maintaining its position as the grip of choice for many of the world’s golf professionals.
From unexpected collaborations with James Bond and Steph Curry to meeting modern golfers where they are, this conversation offers valuable insights into brand elevation, purposeful partnerships, and navigating the evolving landscape of golf culture.
“We are arguably the most recognized and used yet undervalued brands in all of golf,” Eric says on the podcast. There’s a staggering contrast between the awareness of the brand and the perceived value of the brand.”
Prior to joining Golf Pride, Eric spent seven years in food marketing with Smithfield Foods. His background includes roles at Sara Lee/Hillshire Brands and Sears Holdings Corporation. Eric brings a passion for enhancing consumer experiences and adapting brand strategies to changing market conditions.
Unlocking the Creator Economy with Awin
Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?
Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you’re looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.
With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.
Here’s how brands can maximize their influencer marketing:
- Find the right creators: Access a diverse network of influencers, even in niche markets.
- Track performance with full transparency: Measure impact from awareness to conversions in real time.
- Incentivize influencers effectively: Commission-based rewards through affiliate links and coupon codes keep creators engaged.
- Blend influencer & affiliate marketing seamlessly: Awin’s integrations create a streamlined, results-driven approach.
Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today!
