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“I’m actually an Allegra user. If you can hear, I’ve got a little scratchy throat today, and that’s not just because we’re meeting today. I was already a user, but I thought, ‘Why can’t we bring an allergy brand like Allegra into it?’” Gregory said. “When we really looked at our portfolio, we looked at Marcus, and he is very focused on mental clarity, preparation, and attention to detail. To me, those were all things that made sense for the Allegra brand.”
Allegra’s Morisse, meanwhile, said that the brand had only inched into racing in previous years through a partnership with Kroger in NASCAR. In his seventh IndyCar season and second with Andretti, Ericsson and his team presented a unique opportunity.
