The Last Pick celebrates underdog athletes, teaming host Ashley Williams with players defying expectations on the court, including 5’4” hooper Julian Newman and Muslim basketball star Jamad Fiin.
The Price Is Tight taps into Brooklyn’s vintage fashion culture by having participants create thrifted, theme-based looks under budgetary and time constraints. And Love on The Stoop is a dating series where blindfolded strangers answer pop culture and relationship questions to test compatibility.
The publisher has plans to unveil more series shortly, as well as expand into content forms outside of video and text, such as podcasts and events, according to Wilson.
“We have about 10 additional series in the pipeline,” he said. “We’re actively learning from audience response and adjusting our content strategy.”
Advertising focus with eyes on expansion
The publisher will monetize almost exclusively through advertising, including sponsorships and branded content. YouTube will be the centerpiece of its video strategy, in part because the platform is the most easily monetized.
Type.Set.Brooklyn plans to expand beyond advertising once it has established its brand, potentially moving into commerce and events. There are no immediate plans for any kind of subscription or reader revenue product.
The publisher marks the next step in BSE Global’s wider media play, which began with its 2024 acquisition and relaunch of Brooklyn Magazine.
BKMag now serves as a local lifestyle guide to Brooklyn, while Type.Set.Brooklyn aims to act as a global extension of the borough’s cultural capital. The two can be bundled for sponsorship opportunities, but each is expected to operate as an independent business.
While digital media remains a tough landscape, BSE’s sports and entertainment holdings offer a built-in audience. The Nets’ global fan base, the Liberty’s WNBA title run, and the company’s ties to venues and influencers give Type.Set.Brooklyn a potential headstart in an increasingly competitive space.
“We’re not looking at this as a marketing vehicle,” Wilson said. “This has to be a strong, standalone business that represents Brooklyn culture globally.”
