“You deserve real partnership, transparency, and innovation that drives results,” she noted to the crowd. “Disney is committed to being that strategic partner you can count on.”
“Our portfolio spans sports, streaming, and stories that connect content, technology, and culture in ways that no one else can,” Ferro added. “While [also] building meaningful connections at scale.”
Ferro went on to sing the praises of the company’s two key adtech offerings for the brands in the room. The first is Disney Experience Composer, a tool that’s specifically optimized for streaming. “Advertisers can test and refine their creative using real-time insights, maximizing the value of every impression,” Ferro said, calling Composer a “true game changer.”
Also rewriting the playbook is Disney Compass ad platform, a way for agencies to access first party data for a fuller picture of the reach and measurement of their spots. “It allows us to act faster, understand more, and continuously evolve with our brand partners, keeping up with the new pace of change,” Ferro said.
Speaking of rapid changes, Ferro made sure to call out the updated streaming numbers for Disney’s various digital platforms. Those outlets now reach 164 million monthly active users, rising from the 157 million the company reported five short months ago in January.
“We set the gold standard counting only viewers who are actually engaging with our content,” Ferro emphasized. “We look forward to an industry-wide third-party AVOD measurement solution, with consistent metrics across all publishers.”
Content strikes back
Not surprisingly, the content presentation portion of the event leaned heavily on Disney’s many and varied streaming services.
In a preview of a New York Comic Con to come, Disney+ embraced its inner fan by calling on Diego Luna and Hayden Christensen to spotlight the Star Wars franchise’s Force-ful presence on the streamer.
Later, Charlie “Daredevil” Cox revealed that Krysten Ritter would be bringing Jessica Jones into the MCU during the Marvel Television show’s currently-shooting second season. Sir Ben Kingsley then shared an early look at Wonder Man, as well as future Marvel shows like Ironheart, Eyes of Wakanda, and Marvel Zombies.
Hulu, meanwhile, may need to be renamed Ryan Murphy+ after the prolific producer. The streamer debuted a pair of trailers for the latest Murphy joints, The Beauty and All’s Fair, the latter of which stars Kim Kardashian. Not for nothing, but both series appear to be injected with big-time Nip/Tuck energy—a Murphy-verse staple that’s also streaming on Hulu… or for free on Tubi.
