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DoubleVerify has also taken aim at Adalytics collaborators. Last month, the company told adtech watchdog Check My Ads to prepare for litigation over alleged “defamatory statements” it made about DoubleVerify, though ADWEEK has confirmed that no legal action has yet been filed. Check My Ads has collaborated with Adalytics on efforts to advance shared goals of increasing transparency in the digital advertising ecosystem.
DoubleVerify is not the only adtech firm that has taken issue with Adalytics’ characterization of its work. Adalytics is also facing a lawsuit from Colossus SSP, filed in May of last year, over alleged “defamation, injurious falsehood and false advertising.”
