10
That was basically his audition for Fox’s campaign.
“Pato was an easy one for us as we stepped into this because he’s so charismatic. He’s very young. He’s an amazing driver, and he’s gotten so close to the brass ring at Indy a couple of times now,” Gottlieb said. “[He] showed a vulnerability and an emotion that you don’t often see in today’s athletes, and when you see how raw he was and how much this means to him, and what this quest means to him, that’s incredibly compelling to see an athlete who is in that space.”