Building on Fubo’s interactive ad rollout
According to Fubo, the Women’s Sports Zone sponsorship is an extension of Fubo’s ongoing interactive ad strategy and its commitment to building on ad innovation in the space.
Within the last year, the streamer launched a suite of interactive ad formats, including pause ads, gamified ads, transactional ads, and proprietary branded content activations dubbed The Marquee and The Triple Play.
Fubo reported that the formats have increased audience engagement and attention on the platform. In fact, viewers of the Triple Play branded content activation were 43% more attentive than CTV norms.
“As part of our expanding interactive ad strategy, we can incorporate custom pause ads, trivia games, and more to build immersive campaigns centered around women’s sports that drive deeper engagement,” Monson added. “This new experience is a win for our audiences who want to watch this content and for brands who want to get involved in women’s sports.”
