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Google is accelerating tests of AI Overview ads
Google is also expanding its AI Overviews ad offerings.
Previously, ads only appeared in AI Overviews on mobile, but Google said Wednesday it will immediately begin testing Google search and shopping ads on AI Overviews on desktop in the U.S.
Google will expand those tests to other markets in the coming months.
Advertisers might find their ads served on AI Mode or AI overviews if they use Google’s automation products to place ads—such as Performance Max, broad match for search and shopping campaigns, and the new AI Max for Search program.
The AI Overviews program will soon be available to users in over 200 countries and in more than 40 languages, the company announced Tuesday at its annual developer conference Google I/O.
