Further, AI Mode will soon be able to produce data visualizations. The system can analyze users’ data sets and configure insights into easy-to-digest graphics for specific user queries, beginning with finance and sports.
“AI systems that were born out of text and chat are becoming more visual and expressive,” Stein said.
Finally, as part of its efforts to expand its commerce business, Google is also introducing shopping capabilities in AI Mode. Using data from Google’s Shopping Graph, which includes more than 50 billion product listings globally, the shopping experience will surface products that fit users’ specific queries.
“For example, [maybe] I have a light gray couch and I’m looking for a rug to brighten the room,” explained Lilian Rincon, vp of product at Google Shopping, in a demo with ADWEEK. After inputting this kind of query, a user can expect to see a “mosaic of dynamic, browsable, and personalized products,” she said. Plus, users can add on additional parameters to tailor their results even more from the results that are initially surfaced.
The announcements are part of Google’s larger AI investment strategy—at its Q1 earnings call in late April, Alphabet Chief Financial Officer Anat Ashkenazi reaffirmed the company’s plan to shell out around $75 billion this year on the technology.
Alphabet posted year-over-year revenues of $90.23 billion for the quarter, outpacing analysts’ projections.
