Power marketing requires balancing fear-based messaging with positive benefit communication to drive high-stakes purchasing decisions.
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Amanda Teder, CMO of Generac Power Systems, to explore the fascinating world of power solutions marketing.
Learn how Generac balances fear-based messaging with benefit-focused communication, navigates both B2B and B2C markets, and transforms customer education into sales.
Amanda shares invaluable insights on driving business growth through data-driven marketing, building effective pricing ecosystems, and leading organizational transformation.
At Generac, Amanda leads a comprehensive marketing organization that includes customer support and pricing strategy. Her team is driving the company’s transformation from a backup power manufacturer to a broader energy solutions provider, serving both residential and industrial markets.
Previously, she spent 20 years at P&G in various brand management roles before joining Michelin and later Generac.
Whether you’re managing discretionary purchases or essential services, this conversation offers practical strategies for connecting marketing initiatives directly to business outcomes.
Unlocking the Creator Economy with Awin
Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?
Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you’re looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.
With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.
Here’s how brands can maximize their influencer marketing:
- Find the right creators: Access a diverse network of influencers, even in niche markets.
- Track performance with full transparency: Measure impact from awareness to conversions in real time.
- Incentivize influencers effectively: Commission-based rewards through affiliate links and coupon codes keep creators engaged.
- Blend influencer & affiliate marketing seamlessly: Awin’s integrations create a streamlined, results-driven approach.
