Major League Baseball (MLB) and Banana Boat, an Edgewell Personal Care brand, recently launched a multi-year sponsorship agreement that designates Banana Boat as a Proud Partner of MLB. With the debut of this partnership comes a new brand engagement program, “Fun in the Field Rituals,” which spotlights the beloved gameday traditions and rituals from ballparks nationwide and gives fans a chance to win a trip to MLB All-Star Week. The collaboration underscores Banana Boat’s ongoing commitment to ensuring fans and families enjoy every inning by making suncare an essential part of their gameday ritual.
“Partnering with MLB and Little League International marks a very exciting moment for Edgewell and the Banana Boat brand,” said Rod Little, President and CEO of Edgewell Personal Care. “Our core purpose is to make useful things joyful, and this partnership will do just that. Everyone should be able to enjoy outdoor games and events while staying protected from the sun. With that, Banana Boat is excited to join forces with MLB and Little League to make sure all of their fans and players can continue to have fun in the sun this season.”
The “Fun In the Field Rituals” content series launched during Spring Training with a sweepstakes contest that allows fans to select their favorite stadium tradition, from the Brewers’ Sausage Race to the Mariners Home Run Trident to the Cubs’ iconic “W” Flag. These Spring Training votes helped create a tournament-style bracket of the most popular traditions in MLB. Fans are continuing to vote as traditions go head-to-head until one is crowned the champion. Round Two of the bracket is already underway, and the final round begins June 4. Everyone who voted during Spring Training has a shot at winning a trip for two to see their favorite tradition live during the 2025 regular season. A second winner will be selected from those who vote during the bracket phase and will win a trip for two to the 2025 All-Star Game presented by Mastercard in Atlanta.
Beyond the bracket challenge, the partnership will come to life across a robust mix of digital and experiential activations, designed to bring sun protection to the heart of the action. This includes co-branded content, digital broadcast integrations and on-site brand experiences during MLB All-Star Week, where Banana Boat will engage fans directly through immersive activations and sunscreen sampling. In addition, MLB and Banana Boat have launched a new co-branded video spot, now airing across MLB’s key media channels.
“We are very excited to welcome Banana Boat to the MLB family,” said Uzma Rawn Dowler, MLB Chief Marketing Officer & Senior Vice President, Global Corporate Partnerships. “By celebrating the traditions that make our sport special, while helping protect the players and millions of families who create lifelong memories at ballparks nationwide, this partnership helps enhance baseball’s connection with our fans.”
Furthering its focus on youth and family engagement, the partnership will extend to Little League International, where Banana Boat will champion the spirit of the game by celebrating fun in the sun moments all season long. Banana Boat will provide complimentary sunscreen samples, educational resources, exclusive digital content, and on-site branded experiences at select Little League tournaments to encourage the next generation of athletes to stay active – and protected – throughout the season.
“Little League believes in providing safe and memorable experiences on and off the field, which includes providing information from Official Partners that can empower busy families to have the best Little League experience,” said Liz DiLullo Brown, Little League Executive Vice President and Chief Marketing and Business Relationship Officer. “Partnering with Banana Boat will help bring the message of protecting young athletes from the sun to be top of mind for Little League parents, coaches, and caregivers.”
