Insights-driven creative
Teleflora and Kantar surveyed nearly 1,000 consumers between 18 and 64 years old, finding that adult experiences such as having children (45%) and cooking their own meals (47%) helped them understand the value of their mother’s support.
With the new work, Teleflora continues its deft tight-rope walk between sentimental and sappy, aiming to set itself apart in the category with its unique takes on motherhood.
“We were very intentional about the moments we chose, hoping they’ll resonate with moms right now, no matter what stage they’re in,” Mason said. “And we were deliberate about the voice and tone so it would feel deep but not saccharine.”
Teleflora, which counts Mother’s Day as one of its most significant holidays of the year for sales, is among a raft of marketers launching campaigns this month. Per the National Retail Federation, consumers are expected to spend $34.1 billion, up from 2024’s $33.5 billion. On average, shoppers are reportedly spending $259 on gifts and activities, a $5 boost from last year.
“You’ll Never Walk Alone,” part of the ongoing “Love Out Loud” marketing banner, will appear on YouTube, Facebook, Instagram, Peacock, Lifetime, and other streaming, linear and digital platforms.
Along with the hero ad, Teleflora partnered with U.S. Women’s Soccer stars Sophia Wilson and Lindsey Horan for social media content.
