This has been a pitch for us from the start. We want to make sure that we’re very selective about the opportunities that we do because the most important thing for us is that they need to feel authentic.
I wish she could have talked more about the partnership with Cheetos because I think that’s going to be very innovative. But we’ve done a lot of work in the past, like with Expedia and Domino’s. I think there are a lot of opportunities for us to keep rolling these out. And just to be clear, these are co-branded partnerships. These aren’t integrations. We think these will definitely be creative that will help them stand out in the marketplace.
Lastly, will you be back in upfront week next year?
It’s so funny because you are not the first person to put this out there today. We just had a conversation about this this morning. I’m always fascinated by the ideas that our marketing teams come up with. So I think the big thing for us is to make sure that we’re innovative, and there are different ways for us to stand out. And I can tell you some of the ideas I heard about this morning would definitely accomplish that.
For now, we just want to bask in the moment a little bit of having pulled off a successful, streamlined event, which I’m so proud of all the team, because there are a lot of people who work on these things and work very hard. We’re going to take a moment before we get into the planning for next year, but I can promise you it’s going to be memorable.
