The 2025 IAB NewFronts took us to the Year 3000.
In addition to companies from across the digital video landscape presenting the future of tech and data to marketers all week, celebrities, including “Year 3000” singers the Jonas Brothers, graced the NewFront stages, bringing exclusive announcements, performances, and surprises.
ADWEEK reporters were all over New York covering the NewFronts events, so you didn’t have to be. And we saw it all, from 50 Cent pontificating about LG Ads to Cynthia Erivo defying gravity for Snapchat. Plus, the IAB Main Stage even brought a spoof of Chicago’s “Cell Block Tango” in between.
Without further ado, here are the best moments from the 2025 NewFronts week:
[50 Cent Voice] You Can Find Me in the… LG Ads Presentation
During the LG Ad Solutions NewFronts, the company announced that it recently launched the 50 Cent Action Channel on LG Channels, which will be curated by Curtis “50 Cent” Jackson himself. The “In da Club” rapper-turned-entrepreneur even made an appearance during the presentation and during the reception, where he thanked everyone for their support. — Saleah Blancaflor
The takeover continues! 50Cent Action hits LG Channels in April. Same fire, brand new platform • https://t.co/zV4PzIG4sU pic.twitter.com/r45uTbYZrM
— 50cent (@50cent) April 2, 2025
Revry Steals the Show at IAB Main Stage
The LGBTQ+ platform Revry is justly famed for regularly serving Broadway flair on the IAB Main Stage, but this year, they almost disappointed. Co-founder and CEO Damian Pelliccione vowed that there would be no musical numbers at the top of his presentation, inspiring disappointed groans from the audience. Fortunately, he changed his tune midway through, as a mention of Revry’s preferred ad exchange PrismRiot cued up a filmed spoof of the iconic “Cell Block Tango” from Chicago. That brought the windowless room a welcome ray of (Miss Mary) sunshine. — Ethan Alter
