Tubi Goes Primetime
The Tubi NewFronts presentation was a star-studded event with Colorado Buffaloes coach Deion Sanders and radio personality Rocsi Diaz emceeing the event. Stubios creators like Kelon Campbell, Grant Gibbs, and Ashley Gill were brought on stage to discuss their projects. But perhaps one of the most notable moments was when Tubo CMO Nicole Parlapiano brought out creator Noah Beck, who has more than 47 million followers across social media, and actress Siena Agudong to discuss their upcoming movie Sidelined 2: Intercepted following the success of last year’s Sidelined, which brought in 5.5 million viewers in seven days. It’s a creator-filled future, and we’re just living in it. — S.B.
New York Times’ New Take on News
At The New York Times’ first NewFront since 2019, far and away the most notable element of the presentation was just how little the Grey Lady talked about the news. This was intentional, of course: The Times wanted to impress upon the audience of marketers that its lifestyle properties, several of which did not even exist six years ago, had transformed what the organization meant to audiences. Games, Wirecutter, The Athletic, and Cooking all shared the spotlight equally, with each debuting new video series, products, and ad formats. With this new focus, and one-third of its audience now coming from Gen Z, it is clear that the publisher has remade itself for a new era. — Mark Stenberg
Cynthia Erivo Is Wickedly Good for Snapchat
Snapchat made several announcements, from a new brand campaign to a new music series, and ways for advertisers to better connect with Snapchatters. But the most standout moment was when Cynthia Erivo closed out the show with covers of John Lennon’s “Imagine” and “Feeling Good.” By the end of her performance, the whole room was up on their feet and cheering. It made me feel like I could defy gravity all night long. What a wicked way to end NewFronts week. — S.B.
Cynthia Erivo performing “Feeling Good” at the @Snapchat NewFront pic.twitter.com/j0h8gU9BbI
— Saleah Blancaflor (@saleyley) May 8, 2025
