ThirdLove’s Memorial Day Sale Has Bras From $29

I’m super picky about bras. While I love a great lift, I’ll honestly take comfort and reliable support over aesthetics any day. What I love about ThirdLove’s bras, however, is that I don’t have to sacrifice any of it. Plus, I’ve never had an issue with finding my perfect fit, despite only ever purchasing the brand’s bras online. 

ThirdLove’s Memorial Day Sale is the perfect opportunity to grab multiples of my go-to T-shirt bra and haul staples for summer, like strapless bras and seamless wireless bras. The brand’s bestsellers are up for grabs from just $29, plus you can score an extra 20 percent off orders over $135. Below, shop the 10 bras on my wish list.  

ThirdLove Bra Memorial Day Sales

• Editor-Loved: 24/7 Classic T-Shirt Bra, $59 (was $72)
• Form 360 Fit Wireless Bra, $39 (was $68)
• Lowest Price: Smoothing Scoop Wireless Bra, $29 (was $48)
• Summer Staple: 24/7 Classic Strapless Bra, $49 (was $68)
• 24/7 Classic Wireless Bra, $59 (was $68)
• For Larger Busts: 24/7 Classic Perfect Coverage Bra, $59 (was $72)
• Organic Cloud Cotton Scoop Bralette, $39 (was $48)
• All Day Lace Uplift Plunge Bra, $59 (was $78)
• ComfortStretch Smoothing Wireless Bra, $49 (was $68)
• 24/7 Classic Second Skin Unlined Bra, $49 (was $72)

24/7 Classic T-Shirt Bra

I can sing the praises of the 24/7 Classic T-Shirt Bra all day long. It’s the only underwire bra I don’t dread wearing. Thanks to its seamless memory foam cups, it’s completely undetectable under thin tees and provides a natural-looking yet dramatic lift that makes clothing lay better on my frame. The straps never dig into my skin or feel constricting either, and the soft cups never budge, even on busy days running around NYC. Long story short, I’m snagging every neutral color while it’s marked down. 

Form 360 Fit Wireless Bra

Wireless bras are my go-to, so this popular ThirdLove style is at the top of my shopping list. While other brands tend to skimp on shaping support, this style features built-in cups that take the place of underwire and provide substantial lift. It’s designed in a four-way stretch fabric, too, which promises comfort and breathability for summer. One fan noted that it’s “hard to find a wireless bra that actually looks good on larger cup sizes,” but the Form 360 Wireless Bra “is supportive and comfortable without flattening everything.” 

Smoothing Scoop Wireless Bra

This comfy, wireless bra has my name written all over it, and lucky for me, it’s at the lowest price of the entire sale. The pull-on design provides complete bust coverage, with a smoothing fabrication that features nearly invisible stitching and seams. One shopper said it’s “so comfortable it feels like [they’re] wearing gently supportive air,” and even noted that it’s “especially great for sleeping and yoga.” With that in mind, I’m adding it to my cart for long travel days, too. 

24/7 Classic Strapless Bra

I’ve never found a strapless bra that doesn’t need constant readjustment, but shoppers say the 24/7 Classic Strapless Bra brought their search to an end. Its most effective feature is the exterior silicone piping that keeps clothing in place, along with soft padding and flexible underwire that provides a supportive lift that “never slips,” per one fan. Plus, it comes with convertible straps that another shopper said were so convenient while on vacation for several different tops.  

Below, shop for more rare price drops on ThirdLove’s popular bras. 

24/7 Classic Wireless Bra

24/7 Classic Perfect Coverage Bra

Organic Cloud Cotton Scoop Bralette

All Day Lace Uplift Plunge Bra 

ComfortStretch Smoothing Wireless Bra

24/7 Classic Second Skin Unlined Bra