Voltaggio: It all goes back to the cultural relevance that we were talking about earlier: It’s an always-on fandom approach that is critical in that same conversation.
So, after a nearly two-hour upfront event and a week of announcements, are you going to be back at upfront week in 2026?
Gould: We haven’t had those conversations yet, but we are pleased with the execution of the event.
The marketplace has spoken in the last 12 hours, and I think that everything that we set out to accomplish at the upfront, we were able to do it. We wanted to be practical, we wanted to give calls to action, and we wanted to put our clients at the center, and we were able to do that. So, we’re excited to continue the conversations with clients around the actual upfront and the deal-making now that the presentation is over, and once that dust settles, we will probably take a look at next year.
